About Us

Hi, Josefine Campbell here.
To our coaching and leadership development sessions, I’ll bring +10 years of experience as a coach for leaders in companies like Novo Nordisk, Deloitte, Pandora and Carlsberg, as a former external lecturer at Copenhagen Business School, serial entrepreneur, and four-time Danish Jiu-Jitsu champion, leader and business book author.
Hi, Gitte Justesen here.
With me as your coach you’ll get my experience in fostering inclusive team dynamics, great leadership, and promoting change mindsets for the past +10 years in international companies and public institutions such as Pandora, Novo Nordisk, and Nordic Investment Opportunities. I’m certified as a Diversity Champion, FirstBeat Life and Talent Coach.
Our job is to have meaningful conversations with people to elevate their situation. We do it by:
- Having an open mind – never judging
- Sharing data, observations and insights that can challenge thinking
- Emphasize on action, so the new insights gets an impact and proves useful.
Empowering Leadership for Top-tier Companies across the Nordics since 2010

Carlsberg Group
Finance Vice President, Jesper Sabroe
“The combination of optimizing energy and mental presence is a powerful message that many leaders will be able to use to become a better version of themselves. This is more than a leadership tool – you can use it in all aspects of life.”

Novo Nordisk
Vice President, Rita Rocha
“The Campbell Co program provided vital support to our Local Manufacturing Management Team in their efforts to enhance competencies related to energy and well-being during times of crisis management. This initiative greatly improved team communication and supported a culture of trust and constructive feedback.

Novo Nordisk
Corporate Vice President, Lars Arnoldsen
“I have noticed how the coaching has created a change to the behavior of the individuals, which has been beyond my expectations. It shall also be noted that the same great result has been obtained across nationalities and in some cases at the distance. I have much appreciated the results obtained from the coaching.”

McDonald's
MD, McDonald's Denmark
“The program with Campbell Co. gave both the team more energy and was the occasion for deeper reflections, which can be difficult to find time and peace for in a fast–paced everyday life. It was a relevant way to care for the employees – and they have with great commitment continued to take their goals into practice. Hence, our employees are now even more engaged.”
Pleased to Meet You
Josefine Campbell
As an author and executive coach, I have expertise in leadership and collaboration in the modern work life, drawing on my academic expertise, + 25 years of professional experience, and my martial arts background in jiu-jitsu, where you practice to focus on thriving in unpredictable situations. You can read more about me as a coach here.
My past experiences include being a serial entrepreneur, an external lecturer at Copenhagen Business School (Cand. merc. com.), and a four-time Danish Champion in Jiu-jitsu.
I am the author of two books and a number of articles on leadership and collaboration in the modern work life that has been published in the international press or on this website.
What is key to me is to manage personal energy and being true to my top values, which are family, energy and impact.
Josefine Campbell
Executive Coach, Author, and Founder Campbell Co.
Gitte Justesen
Executive Coach and advisor
Gitte Justesen
As a coach and advisor, I specialize in team dynamics, communication, and inclusion (Cand. mag.), and regularly write about these topics – you can find articles here. With over 10 years of experience working with public institutions and international companies, I’ve honed my skills in fostering inclusive team dynamics and promoting change mindsets. Read more about me as a coach here.
Additionally, I am a certified Diversity Champion, TT38 coach, and FirstBeat Life Coach – coaching leaders and employees for better balance in life.
Passionate about inner and outer health and well-being, I find solace in long nature walks, horseback riding and maintaining a balanced lifestyle.
Associate coaches
Lolo Xin Chen
I am dedicated to empowering individuals and organizations to navigate complexity and cultivate adaptive leadership.
With MSc. in Management Science (LSE & HEC Paris), Service System Design (AAU), and as an ICF-certified executive coach, I help leaders cultivate clarity, resilience, and realize their transformational intent leveraging a blend of CBT, mindfulness, and design thinking. Further I assist global organizations like the World Bank, UN, and SWIFT drive system level change and develop innovation leadership through design and systems thinking expertise.
Beyond my work, I enjoy looking for practical wisdom in Western and Eastern philosophy, learning Japanese, and hiking in remote corners of the world.
Lolo Xin Chen
Executive Coach and strategic designer
Krestina Jeppesen
Leadership coach and team coach facilitator
Krestina Jeppesen
I am passionate about creating insight and development for both individuals and teams. Ensuring that leaders and employees create an environment in which they thrive and perform best.
My background includes an MSc in International Business from CBS, supplemented with various courses and certifications in stress coaching, organizational psychology, the Garuda Focus Profile, and Team Facilitator Coach.
When I’m not fully immersed in my work, I maintain my own balance by hiking or running in nature, spending time with friends and family, or simply enjoying peace and freedom.
Edith Kalhke
As an author and occupational psychologist with an M.Sc. in Educational Psychology and a Specialist Degree in Work and Organizational Psychology, I have a wealth of experience and knowledge to share.
Among my accomplishments, I have contributed to recruitment efforts for the Danish Ministry of Defense. At Campbell Co., I serve as a trusted co-facilitator for workshops and as a highly recommended partner.
I have a deep appreciation for fine craftsmanship and cultural heritage, and take great pride in the restoration of my 135-year-old home, admiring the skill and dedication of the talented craftsmen who have contributed to its preservation.
Edith Kalhke
Progressive Organizational Psychologist
Are You Ready to Start a Conversation?
Achieving meaningful progress doesn’t have to be so hard. In many cases, it’s the small, incremental changes that can lead to substantial improvements in performance, wellbeing and results.
