Get started using AI as a leader
Our expertise is an leadership, and our experience comes from coaching and guiding leaders in multinational organisations, on how to use AI in your role as a non technical leader.
Lead with AI is our five-step program for leaders. It makes each leader’s accumulated wisdom usable every day, through an Executive AI Companion that knows their talents, their context, and their methodology. It runs in their preferred AI account, and when the program ends, it stays.
They will also have clarity on what they need to know about AI as a leader, and confidence using applying AI in day work, moving forward.
Outcomes
- An executive AI companion that knows you, running in your preferred AI software, ready every day.
- The confidence to build more AI agents yourself, once the first one works.
- Your values, talents and goals made explicit, and built into how the companion advises you.
- Done in a team, you can get to know each other better, navigate across differences and increase team performance
How the Program Runs
This program is designed for leaders who do not need to understand the technology, but need to understand the role of the leader and working with AI in practice, in their role as a leader
01//

KICK-OFF
(90 min):
What every leader needs to know about AI and how to apply it in their role leader.
02//

GET DATA RIGHT
(90 min):
Each leader collect or completes assessment, strategy slides and other context documents.
03//

AI COMPANION SETUP
(2 hours):
Built together: Each leader configures their own Executive AI companion
04//

REFINE AND APPLY
(2 hours):
Where the companion is proving useful, where to sharpen it.
05//

CLOSE
(90 min):
Each leader presents what changed, what their companion has become, and what is next.
3 examples: How the AI Companion can help
Here are three examples of situations where the Executive AI Companion can help a leader:
Before a difficult conversation
A leader needs to give hard feedback. They rehearse it with their companion first. Because it knows their talents, it nudges them to lead with their natural directness, and to leave room for the other person to respond.
The decision at the end of the day
An email lands late, and the easy reply is the reactive one. The companion helps them slow down, weigh it against their values, and answer as the leader they want to be.
Preparing for the room
Before a board update, they think out loud with the companion. It helps them structure the message, anticipate the hard questions, and play to the strengths their TT38 profile already named.
Format and investment
Pricing depends on scope: whether you include assesment feedback for every leader, and the number of leaders involved.
The AI companion itself has no ongoing cost, because it runs in each leader’s own account.
The program can be delivered in person or online.
FAQ
What is the Executive Companion?
It is a personal AI coach for leaders, built on their talents, context, and language, and set up in their own Claude or ChatGPT account. It is Campbell Co.’s program in AI for leaders, delivered over five sessions.
What data is it built on?
Each leader collect or completes a 360 degree assessment, a talent and / or a personality assessment, then get a recorded feedback session that, along with strategy slides and other context documents, becomes the data foundation for the AI companion.
Does the coach keep working after the program?
Yes. It runs in the leader’s own account and stays after the five sessions, with no licence to renew.
Who is it for?
Senior leaders and leadership teams who want reliable access to their own judgement in the moments that matter, and a practical, personal way into AI.
Ready to give your leaders an AI companion that knows them?
Discuss the program for your organization. A short, no obligation conversation about your team and what you want to change.
No preparation needed
No obligation
Around 20 minutes.
