It is costly, when you don’t learn from your mistakes

Don’t expect a better result if you do the same thing over and over again. Can you afford not to deal with the challenge?

It doesn't have to be that hard

Often, it takes only a small amount of effort to bring about significant improvements in your performance.

Small changes in attitude and behavior can have a huge impact on the outcome of your work. Through a conversation, you get inspiration and tools and often you gain insights even after our first meeting.

Up until August, I offer a free intro meeting where we can discuss the challenges you are struggling with without obligation. Here, you will get a clear feeling, if working with me will enhance your performance.

Then take care of the problem. It’s always more expensive to wait. Fix it now! Book the intro meeting right away.

I’ll see you there!

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“Through coaching, Josefine managed to create a change in the behaviour of the individuals, which had been beyond my expectations.  The great result was obtained across different nationalities and in some cases at a distance. I have greatly appreciated the results.”


Lars Arnoldsen, Corporate Vice President, Novo Nordisk

Executive Coaching

Leaders say...

Executive Coaching

Kenneth W. K. Sui

Head of Group FP&A at Carlsberg Group

“Josefine makes me realised that every one of us is so unique. You cannot be a great leader by only learning the theories and business cases like every other ordinary coach. It is through a series of self-reflection that allows you to select the perfect formula for yourself and one that will benefit your entire life. Before meeting Josefine, I had never imagined a leadership course could be so interesting .”

Executive coaching

David Gram

David Gram, Senior Innovation Director, LEGO Group

“I am very grateful for the coaching. It has helped me find clarity with the options I have and helped me realize how I really feel about those options. It has helped me pursue my goals with more focus and determination, and to prioritize relationships.”. 

Nick Black

Nick Black

Founder at Cloudemade

“The combination of executive coaching with Josefine and the use of the Spire tracker has been a powerful combination. Using the Spire, I could see which situations I should focus on in coaching sessions, which led to an improvement in my performance and overall wellbeing as well as the ability to uncover blind spots. Josefine has been able to integrate the data into our conversation at precisely the right time.”



Helle Hvid

Quality Vice President, Novo Nordisk A/S  

“Josefine is an excellent coach leading you towards insight and clarity on development areas. She is in a respectful manner pushing you towards incremental development activities and follow through in the sessions.”. 


First step:

Book a free intro-meeting

Josefine Campbell is a coach, author, former external lecturer at Copenhagen Business School, serial entrepreneur, and quadrable Danish Champion in Jui Jitsu. She uses her experiences from martial arts in her work with talent and management development. As a coach for managers and directors of companies such as Novo Nordisk and Carlsberg, she helps professionals strengthen their performance.


Deal with real challenges and achieve a measurable and stronger performance as a leader and team, in a sustainable way.

We support the 3 sustainability goals: 5, 8 & 9. As equal opportunities between genders is an important part of our coaching practice. To have a sustainable business based on the peoples wellbeing is an integral part of our Sustainable Leadership Program. Lastly we support innovation through courses in the agile approach.

+45 26 36 11 99