Clarity. Confidence. Change.
Leadership development by Campbell Co.
Welcome to Campbell Co.
We are executive coaches. Our expertise lies in leadership and organisational development for multinational companies. Our work is having the meaningful conversations that bring clarity where there was doubt, courage where there was hesitation, and change where things had stalled. All of it grounded in years of experience, presence and research-backed insight.
Coaching for leaders
You work hard, but something keeps repeating. It doesn’t have to. Small shifts can change everything. Ready to take the first step? See here how.
Our books
Our books meet you where you are, as a leader and as a person. Based on real stories. You’ll get tools you can use tomorrow.
AI for leaders
Get confident using AI in your role as a leader. A hands-on course that gives you your own AI companion, built and ready to use. See here how.
Podcast and free inspiration
Programs and trainings
Fit for Feedback. Navigate the Red Zone. The Talent Club. Inner Strength – Outer Results. Bridging the Divide. See our programs here.
Leadership team development
Are you a high performing leadership team, or just a group of leaders sharing a calendar? One question tells you which. Find out here
Why leaders come to us
We help leaders and their teams find clarity, build confidence, and change what matters, even under pressure.
For you as a leader:
- Lead with authenticity, even under pressure
- Take your leadership, and your energy, to the next level
- A confidential thinking partner, so the top job feels less lonely
For your organization:
- Turn stalled situations into real momentum
- Build a stronger, more resilient team
- Deliver results that outlast the engagement
Get in touch and schedule an introduction call:
- No preparation needed
- No obligation
- Around 20 minutes
Empowering leadership for top-tier companies across the Nordics since 2010
Carlsberg Group
Finance Vice President, Jesper Sabroe
“The combination of optimizing energy and mental presence is a powerful message that many leaders will be able to use to become a better version of themselves. This is more than a leadership tool – you can use it in all aspects of life.”
Nordea A/S
Executive Assistant for CEO & C-suite, Camilla Heideby
“I will definitely try to be more aware of avoiding being hijacked at work – as well as in my private life. Working with this state of mind will make a big difference to my business collaboration, but also to my private relationships.”
Novo Nordisk A/S
Corporate Vice President, Lars Arnoldsen
“I have noticed how the coaching has created a change to the behavior of the individuals, which has been beyond my expectations. It shall also be noted that the same great result has been obtained across nationalities and in some cases at the distance. I have much appreciated the results obtained from the coaching..”
Leo Pharma A/S
Vice President, Leo Pharma A/S
“Allowing ourselves a full day with Josefine and Team; with focus on Optimizing Energy and Mental Presence, is a gift to any organization. As a global organization we reflected on ‘what gives us energy, what takes our energy and how we affect others’. The time to reflect and discuss with colleagues throughout the day with insightful exercise and group work, made us realize the power of ‘being in the moment’. Very rewarding.”
Our development & coaching approach
The most difficult situations in an organization are rarely solved with more information. They’re solved with a different kind of conversation.
Here’s how we work:
- With an open mind, so you feel seen, not judged
- By sharing data, observations, and insights that challenge your thinking
- Methodically, so new insight turns into real progress.
We believe development happens best within your comfort zone, so you can be fully present, with nothing held back.
We keep the focus on action. With our SAFE-Test Method©, we turn new insight into small, safe everyday experiments – where something is at stake, but not too much. You test, reflect, and adjust, and small behavioral changes quickly prove to have a big impact.
The SAFE-Test method
Campbell Co., 2024
We see the effects of the program
“The program with Campbell Co. gave both the team more energy and was the occasion for deeper reflections, which can be difficult to find time and peace for in a fast paced everyday life. It was a relevant way to care for the employees – and they have with great commitment continued to take their goals into practice. Hence, our employees are now even more engaged.”
MADS FRIIS, MD.
McDonald´s denmark
You know what needs to shift. Let's talk about it
A short, no obligation conversation with Josefine or Gitte. We listen to where you are, what you want to change, and whether we are the right fit to help. Around 20 minutes, by phone or video.
- No preparation needed
- No obligation
- Around 20 minutes.
Josefine Campbell
Executive Coach, Author & Founder of Campbell Co.
FAQ
What does Campbell Co. do?
Campbell Co. provides executive coaching and leadership development for leaders and teams at international companies. We help them find clarity, build confidence, and change what matters, even under pressure.
Who do you work with?
Leaders and their teams at international companies, from heads of function up to C suite. Our clients include organisations such as Novo Nordisk, GN Hearing, Carlsberg, McDonald’s, Pandora and Deloitte.
Where are you based?
Our office is at Classensgade 25A, baghuset, DK-2100 Copenhagen. We work with leaders across the Nordics and internationally, both in person and online, and we travel regularly to the US, EU and the UK and elsewhere for our clients.
What happens in a free intro call?
It is a short, no obligation conversation, around 20 minutes by phone or video. We listen to where you are and what you want to change, and together we work out whether we are the right fit to help. No preparation needed.
Who is Josefine Campbell?
Josefine Campbell is the founder of Campbell Co. and an executive coach. She is the author of books on leadership and collaboration published in Denmark and the United States, including Power Barometer and 12 Tools. She is a former teacher at CBS, a serial entrepreneur, and a four-time Danish champion in jiu jitsu.
