The recipe for effective leadership today: Lead towards results with culture-based tools


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In the realm of business success, a focus on culture is essential. A robust and positive culture not only attracts top talent but also fosters employee engagement, drives performance and innovation, and ultimately determines the long-term success.

In this article you can read about why this; working with your culture, is so important when it comes to your success. And further you’ll get 4 advice for creating a strong culture in your organisation and team.   

We help executives with development of a strong company culture. Here we emphasize the importance of creating an environment where employees feel valued and inspired. In our latest work with an Investment Fund, we helped them finding their purpose, values, principles, and behaviors. Because they wanted to be at the forefront in the branch by grasping on what they already do great and secure a strong company culture for their people and teams to thrive and outperform their competitors. 

The leaders are the key for creating a strong culture

We know that people don’t buy what you do; they buy why you do it. This principle extends beyond external stakeholders to internal audiences as well. Employees who understand and resonate with the company’s purpose are more likely to feel motivated and engaged in their work. They see themselves as part of something larger than themselves, driving them to go above and beyond to contribute to the company’s success.

Therefor the role of leaders behavior in shaping organizational and hence team culture is key. Leaders who lead with integrity set the tone for the entire organization. They embody the company’s values, serving as role models for their teams. By demonstrating authenticity, empathy, and a commitment to the company’s purpose, leaders inspire trust and loyalty among employees, laying the foundation for a strong and cohesive culture.

And here comes the importance of creating a supportive and inclusive work environment. In a culture where employees feel valued, respected, and empowered, they are more likely to collaborate effectively, share ideas, and take ownership of their work. Leaders who prioritize the well-being and development of their employees foster a culture of trust and psychological safety, where individuals feel comfortable expressing themselves and taking calculated risks.

Lead towards results through behaviors

The purpose of the company serves as a guiding statement that informs every aspect of the company’s operations and shapes its culture. Leaders who articulate a compelling “why” and align with the organization’s values, principles, behaviors, and goals, will foster a culture that connects with the rest og the organization. By knowing how the values are prioritized and what to do to fulfill them is essential to a team and organizational success. Because when you all agree on how you should prioritize to reach the goals and what you should do. You’re all aligned and it will create a more effective and positive way of working. 

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4 advice for leaders to lead a strong culture and towards results

In practical terms, building a strong company culture requires a concerted effort from leadership and employees alike. Foremost it involves the leaders to:

  1. Define a clear purpose: Articulate the company’s “why” in a way that resonates with employees and inspires them to contribute to its realization.
  2. Align actions: Ensure that all decisions and actions are consistent with the company’s core values, principles, and purpose, reinforcing an authentic culture of integrity.
  3. Empower employees: Provide opportunities for growth, autonomy, and collaboration, enabling employees to unleash their full potential and make meaningful contributions to the organization. This by creating behaviors that align with the purpose, values and principles of the organization.
  4. Lead by example: Demonstrate authentic leadership, embodying the values you wish to see reflected in the organization’s culture.

By embracing these 4 insights you can cultivate a strong and resilient culture that drives employee engagement, fosters innovation and performance, and sets the stage for long-term success. Because people don’t buy what you do; they buy why you do it. Similarly, employees don’t just work for what a company does; they work for why it does it – and a strong company culture rooted in purpose and values is what ultimately attracts and retains top talent. When cultivating a culture where employees feel valued, inspired, and empowered is not only beneficial for the organization but also essential for long-term growth and prosperity.

In many of these processes we have started out with coaching. So, maybe you should consider it – helping you to explore what’s really important to you. You can reach out or take a closer look at Josefine Campbell as a coach or Gitte Justesen as coach here

And remember that we help people in multinational companies to handle challenges in a meaningful way and take business to the next level. If you would like to be updated with new articles and videos, sign up for our mailing list. Your mail is not shared with anyone and there are advantages to being on the list e.g., getting the first chapter of Josefine Campbell’s book, Power Barometer – How to Manage Personal Energy for Business Success.

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